by Alfred Freel
Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.
SEO is an acronym for search engine optimization. It’s a way for a business owner’s website or blog to be found on the Internet. There is a variety of ways to use SEO strategies, which is why a lot of people are confused by it. However, the main goal is to rank higher in the search engines and make your business website more relevant on the Internet.
Although having external links to your website can improve your search engine rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website’s rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training.
Here’s a good example of what I’m talking about “Click here to learn the best dog training techniques that the experts don’t want you to know about” this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
Once it is “Optimized”, Pinterest then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
In the case of SEO tips you must ensure that the text that is contained in the title text of the page is also within the body of the page. You will not get effective results if you do not use the keywords that are present in the title text in the body of the page. It is wise to use your keywords throughout the page and balance their usage accordingly. A good place to use them is once or twice in the body at the top of your article and also in the sub headings.
Your About Page, Training Page, Resources Page, etc. Any page on your site that does not change. It is best to link to any of these pages, but not back to just your Home Page. These are deep links and Google loves to see deep and backlinks. They will reward you for it. As long as the link is relevant to your article, you should place one of each in your posts.