by Renee MiahSearch Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it’s all of that but it involves so much more. SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.
Free SEO tips can also be found in freelancers’ sites or online discussion boards. These tips are given by SEO experts to new writers. Learning the fundamentals of search engine optimization is one thing. If you use these tips to your advantage, you can lead the pack in SEO marketing. SEO is not just about optimizing keywords, it is also about beating your competition. Impressing your readers with engaging contents will make them aware of the website even more.
You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.
As if you as an owner would be proud to say “HA! I am in first position for ‘Cantonese basket weaving jokes!'” Yes, they guarantee you will be in the “top positions”, but not necessarily for a good search term. They also rarely mention how much traffic you will (or will not) get. Is your goal simply to be above your competition in the engines for some obscure word? OR is it to get more visitors to your website? Most old-method SEO companies do not understand Pinterest this end goal, but are happy to take your money anyway. Later they tell you “congratulations, you are now number 4 in the engines for (useless rarely-searched phrase.)” Search Engine Ranking is not an award certificate. It is designed to drive traffic naturally, without you having to pay for it.
Optimize your pages around the keywords. Once the keywords are in place, the next step is to optimize your web pages around those keywords. What that means is focusing the Meta tags, title, link text, heading tags and body content of that page around a specific keyword. Focus each page around ONE keyword only.
SEO news It’s not just about quantity though. Quality is actually of more importance. You can fill it with a thousand pages of junk that no one wants to read and becomes bored with or you can fill it with five pages of great content that is interesting and as new content is slowly added, people come back to read it.
Another related technique is to add as many links as you can to your website. Remember, though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.